A platform created to help expectant mothers, close friends and family to understand and assist one another during the pregnancy phase.

<aside> 📱 Category B2C / ****Mobile UX/UI Design

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<aside> ⏳ Timeline 3 months

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<aside> 💼 Role Team Lead and UX/UI Design

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<aside> ❓ The Challenge To design and synchronize user experiences for two user types.

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The Process

In the design process, we conducted thorough primary and secondary research to gather robust evidence supporting our design. However, it's important to note that these points may require iteration and a considerable amount of time, as illustrated in Figure 2 below.

Fig. 1 Design Process for Hi-Mum

Fig. 2 Iterative Design Process for Hi-Mum

Research Existing Competitors & Interviews

In our initial research, our team distributed online surveys within relevant online communities and engaged with pregnant women and their partners that we were able to connect with.

Fig 3. Summary from Distributed Online Survey from community

Fig 4. Competitor Research with Mobile Pregnancy Application

<aside> 💡 Main Discovery - The main discovery that we've identified is that while most competitors offer tracking apps, our main focus is addressing the difficulties related to understanding and support. It was also very challenging to scope down raw insights from initial interviews and competitor to form a new solution.

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